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Alcoa (Aluminum)
Alcoa Hour (NBC)(1955-57)
"live" Sunday-night Dramatic Anthology series
Alcoa/Goodyear
AWARD Theatre (NBC)(1957-60) Dramatic Anthology Series
Alcoa
presents One Step Beyond (1959-61) hosted and directed by John Newland
Alcoa Premiere
(ABC) (1961-63) host Fred Astaire
American Gas Association, Inc.
The Adventures of Ozzie & Harriet (1952-66) starring Ozzie & Harriet Nelson (#13.7 verified) (Oct 1964)
Armstrong (Flooring)
Armstrong Circle Theatre (NBC 1950-57)(30 min)/ (CBS 1957-63)(60 min) Dramatic Anthology series
Bell (Telephone)
The Bell Telephone Hour (NBC)(1959-68) Music/Variety Specials
Borax & Chemical Corporation
Death Valley Days (1952-70) Western Anthology series
Bab-O (Kitchen Sink Cleanser)
The Kate Smith Evening Hour (NBC)(1951-52) Music Variety series
Budweiser
The Ken Murray Show (CBS)(1950-53) Music Variety Comedy Series
Buick (Motors)
Buick Circus Hour (Music/Drama) (NBC)(1952-53)
The Buick-Berle Show (NBC)(1953-55)(Music/Variety/Comedy
series) starring Milton Berle
Buick - Jackie Gleason (CBS)(1955-)
Buick-Electra Playhouse (CBS)(1959-60) 90 min Specials
The Andy Williams Show (1966-67)(Sponsor verified)
Camel (Cigarettes)
Camel Caravan: The Vaughan Monroe Show (CBS 1950-51) Music Variety Series
Carnation (Evaporated Milk)
The Burns and Allen Show (CBS) (1950-58) (Sponsor verified season 1)(1950-51)
Pete And Gladys (1960-62) Comedy series starring Harry Morgan & Cara Williams
Coca-Cola (Soft Drink)
The Adventures of Ozzie & Harriet (1952-66) (Sponsor verified - #9.25, 15Mar61)
Coke Time (NBC)(1953-57) (15 min Music Variety) with Eddie Fisher, Jaye P. Morgan, Don Ameche
Chevrolet (Automobiles)
Chevrolet Tele-Theatre (NBC)(1948-50) "live" Dramatic Anthology
Chevy Mystery Show (NBC)(Summer 1960) Anthology Series
The Dinah Shore Chevy Show (NBC)(1951-63) Music/Variety series
Chevrolet Showroom (ABC Fridays 10pm)(1953-54)
Pat Boone Chevrolet Showroom (ABC Thursdays 9pm)(1957-60)
The Adventurer (UK/ITC) (1972) starring Gene Barry
Chevron (Energy)
Chevron Hall Of Stars (1956) (syndicated) Dramatic Anthology
Chrysler (Automobiles)
Plymouth Playhouse (ABC)(Spring 1953) hosted by Donald Cook ( named after the Chrysler Plymouth automobile)
Chrysler
Medallion Theater (CBS)(1953-54) "live" Dramatic Anthology
Chrysler:
Climax! (CBS)(1954-58)
Anthology Series
host William Lundigan
Chrysler "Shower Of Stars" (CBS)(1954-58) Music/ Variety Specials hosted by
William Lundigan
Bob Hope
presents The Chrysler Theatre (Hovue-Morpics/NBC)(1963-67) hour-long
Dramatic & Comedy Anthology series
Colgate (Toothpaste)
Colgate
Theatre (NBC)(1949-50) & (Summer1958) Anthology
Series
Colgate Comedy
Hour (NBC)(1950-55) most episodes hosted by Dean Martin & Jerry Lewis
Colgate-Palmolive (Toothpaste-Soap)
The George Burns Show (NBC) (1958-59)
Cosmopolitan (Magazine)
CosmopolitanTheatre (DuMont)(1951) Dramatic Anthology
Dodge (Motors)
Showtime, U.S.A. (ABC)(1950-51)(excerpts from Broadway Musicals &Dramas)
Make Room For Daddy (1953-57)/ The Danny Thomas Show (1957-64) (1954 - verified)
Dow ( )
Dow Hour Of Great Mysteries (/NBC) (1960) host Joseph N. Welch
DuPont (Chemicals)
DuPont Cavalcade Theatre
(Four Star/ABC)(1955-57)
DuPont
presents The June Allyson Show
(Four Star) (1959-61) hosted by June Allyson
DuPont Show
of the Month (CBS) (1957-61) Dramatic Anthology Series
DuPont Show of
the Week (NBC) (1961-64) Dramatic/Musical/Documentary Anthology Series
Durkee (Foods)
Durkee Story Theater (Hal Roach/DuMont-NBC)(1950-51) Filmed Anthology Series
Elgin (Watches)
Esso (Standard Oil)
The Alan Young Show (CBS)( 1950-53) Music Variety Comedy Series (East Coast Sponsor)
Equitable Life (Insurance)
Our American Heritage (NBC)(1959-61) American History Anthology Series
Fabergé (Perfume)
The Protectors (ITC) (1972-74)(live action) starring Robert Vaughn, Nyree Dawn Porter
Firestone (Tires)
Voice of Firestone (1949-54)(NBC) / (1954-63)(ABC)
Eyewitness To History (CBS Fridays)(30Sep60-26Jul63)
The Ford Foundation
Omnibus (CBS)(1952-56)/ (ABC)(1956-61)
Ford Motor Company (Automobiles)
The Alan Young Show (CBS)( 1950-53) Music Variety Comedy Series (West Coast Sponsor)
Mr. Peepers (NBC)(1952-55) starring Wally Cox (season 1)(Summer 1952)
Ford Theatre (1948-51) 60 min "live" Anthology / (1952-57) 30 min filmed Anthology
Ford Star Revue (NBC)(1950-51) host Jack Haley (music/variety series)
Ford Festival: The James Melton Show (NBC)(1951-52) (music/variety series)
Ford Star Jubilee (CBS)(1955-56)(music/variety/drama specials)
Ford Startime (NBC) (1959-60) 60 min Dramatic/Variety Anthology + some 90 min specials
Ford presents "The Tennessee Ernie Ford Show" (NBC/ABC)(1955-65)
Automobiles Furnished by The Ford Motor Co. :-
The F.B.I. (Quinn Martin/WB/ABC)(1965-74) starring Efrem Zimbalist, Jr.
Dynasty (Aaron Spelling/ABC) (1981-89) starring John Forsythe, Linda Evans, Joan Collins
General Electric
The G.E. College Bowl (CBS 1959-63)(NBC)(1963-70)
G.E. Summer Originals (ABC)(Anthology)(3Jul56-4Sep56)
The Fred Waring Show (CBS)(1949-54)(Summer 1957)
General Electric Guest House (CBS) (Summer 1951) hosted by Durward Kirby
The Jane Froman Show - USA Canteen (CBS) (1952-55)
General
Electric - GE Theater (Revue/CBS)(1953-62) host Ronald Reagan
General
Electric - GE True (Jack Webb/CBS)(1962-63) host Jack Webb
General Foods
He & She (Talent Associates/CBS)(1967-68) starring Richard Benjamin, Paula Prentiss
General Mills - Wheat Chex / Rice Chex / Instant Ralston
Space Patrol (ABC)(1950-55) starring Ed Kemmer
Gillette (Shaving)
Gillette Cavalcade of Sports ((NBC)(1948-60)
Goodyear (Tires)
The Paul Whiteman Revue (ABC)(1949-52) Half Hour Music/ Variety series
Goodyear Television Playhouse (NBC)(1951-57)
"live" Sunday-night Dramatic Anthology series
Goodyear-Alcoa
AWARD Theatre (NBC)(1957-60) Dramatic Anthology Series
Gruen Guild (Watches)
Gruen Guild Playhouse (ABC/DuMont)(1951-52) various hosts
Gulf Oil (Oil & Gasoline)
Gulf Playhouse (NBC)(1952-53) "live" dramatic anthology
Hallmark (Cards)
Hallmark Hall of Fame (1951-present) Dramatic Anthology series
Hazel Bishop (Cosmetics)
The Freddy Martin Show (NBC)(1951) Music Variety series
Heinz (Food)
Heinz Studio57 (DuMont)(1954-55)/(Syndicated)(1955-56)
Kaiser Aluminum ( )
Kaiser Aluminum Hour (NBC)(1956-57) Dramatic Anthology
Kellogg's (Breakfast Cereals)
KELLOGG'S PEP RINGS COMMERICIAL 1950
Kellogg's Pep Commercial #1
Kellogg's Pep Commercial #2
Kellogg's Pep Commercial #3
Kellogg's Pep Commercial #4
Pete And Gladys (1960-62) Comedy series starring Harry Morgan & Cara Williams
Kodak (Film/ Cameras)
The Adventures of Ozzie & Harriet (1952-66) starring Ozzie & Harriet Nelson (season 6 verified)
Kodak Request Performance (NBC)(1955) Anthology series
Kraft (Food)
Tom Corbett, Space Cadet (1950-55)(Sc-Fi) starring Frankie Thomas
Kraft Television Theatre
(NBC) (1947-58) "live" Wednesday night Anthology Series
Kraft Television Theatre
(ABC) (1953-55) "live" Thursday night Anthology Series
Tate (Roncom/NBC)(Summer
1960)(Western)starring David McClean, Patricia Breslin
Kraft
Mystery Theatre (NBC)(Summer 1961,1962,1963) host Frank Gallup
Kraft
Suspense Theatre (Roncom/Revue/NBC)(1963-65)
Kraft Music Hall: The Milton Berle Show (NBC)(1958-59)
Kraft Music Hall: The Perry Como Show
(NBC)(1959-63)
Kraft Music Hall (NBC)(1963-71) various hosts
Kraft Music Hall (US title) / The Des O'Connor Show
(UK title) (ATV-ITC/NBC (Summer 1970 & Summer 1971)
The Road West (1966-67) Western series starring Barry Sullivan, Andrew Prine
Lever Brothers (Soap Powders)
The Jack Benny Program (CBS/NBC)(1950-65) starring Jack Benny (Sponsored between Oct1959-Sep1965)
Listerine (Antiseptic & Toothpaste / Prophylactic Toothbrushes)
The Adventures of Ozzie & Harriet (1952-66) starring Ozzie & Harriet Nelson (#7.33 verified) (May 1959)
Lucky Strike (Cigarettes)
Lucky Strike & Richard Hudnut presents "Your Hit Parade" (NBC/CBS)(1950-59)(music/variety)
Your Play Time (CBS - Summer 1953,1954)(NBC - Summer 1955)
The Jack Benny Program (CBS/NBC)(1950-65) starring Jack Benny (Sponsored between Oct1950 - Jun1959)
Make Room For Daddy (1953-57)/ The Danny Thomas Show (1957-64) (1954 - verified)
Lux
Lux Video
Theatre (CBS 1950-54)(30 min)/ (NBC 1954-57)(60 min) Dramatic Anthology
The Lux Show starring Rosemary Clooney (NBC)(1957-58)
Music Variety series
Lux Playhouse (CBS)(1958-59) Anthology
Series -
(alternated with season 8 of Schlitz Playhouse)
Magnavox (Consumer & Defense Electronics)
Magnavox Theatre (CBS)(Fall 1950) "live" Dramatic Anthology Series
The Guy Mitchell Show (ABC)(1957-58)
Motorola
Motorola TV Hour (ABC)(1953-54) Anthology Series
Nabisco (National Biscuit Company)
Sky King (1951-62) starring Kirby Grant (Nabisco 1955-59)
The Adventures of Rin Tin Tin (Screen Gems/ABC)(1954-59) starring Lee Aaker
Nash Airflyte (Automobiles)
Nash Airflyte Theatre (CBS)(1950-51) "live" Dramatic Anthology series
Oldsmobile (Automobiles)(originally made by General Motors)
The Dennis O'Keefe Show: All Around Towne (1959-60) starring Dennis O'Keefe
Parker (Pens)
Pepsi-Cola (Soft Drink)
Pepsi-Cola Playhouse (Revue/ABC)(1953-55) hosts Arlene Dahl, Anita Colby, Polly Bergen
Philco
Philco Television Playhouse (NBC)(1948-55) "live" Sunday night Dramatic Anthology
Philip Morris
(Tobacco)
Philip
Morris International is one of the largest tobacco companies in the world,
producing many of the world's best-selling cigarette brands
Philip Morris Playhouse (CBS)(1953-54) "live" Dramatic Anthology
Plymouth (Automobiles - made by Chrysler)
Plymouth Playhouse (ABC)(Spring 1953) hosted by Donald Cook (named after the Chrysler Plymouth automobile)
The Ray Anthony Show (NBC) (1957-59)
Pond's
"Pond's Theater" (ABC Thur)(13Jan55-7Jul55) - New Sponsor for "Kraft Theater" (ABC Thur)(1953-55)
Pontiac (Automobiles)
Playwrights '56 (NBC)(1955-56) Anthology Series
Proctor & Gamble (Household Detergents/Cleaners)
Fireside Theatre (NBC) (1949-55)/ Jane Wyman Theatre (1955-58) Anthology Series
Boss Lady (Jack Wrather/NBC)(Summer 1952) starrin Lynn Bari
The Loretta Young Show (NBC)(1953-61) Anthology series host Loretta Young
Prudential (Life Assurance)
Prudential Family Playhouse (CBS)(1950-51) "live" Dramatic Anthology series
Air Power (CBS)(1956-57) WWII documentary series narrated by Walter Cronkite
RCA Victor (Records)
The RCA Victor Show: The Ezio Pinza Show/ The Dennis Day Show (NBC)(1951-54)
The Martha Raye Show (NBC)(1954-56) hosted by Martha Raye (comedienne)
Readers Digest (Magazine)
TV Readers Digest (ABC) (1955-56) host Hugh Reilly, Gene Raymond
Revlon (Cosmetics)
Revlon Mirror Theater (NBC Summer 1953)(CBS Fall 1953) hostess Robin Chandler
The Revlon Revue (Sharpe-Lewis/CBS)(Early 1960)(music/variety)
Reynolds Metals Company / Reynolds Aluminum
Mr. Peepers (NBC)(1952-55) starring Wally Cox (seasons 2,3 & 4)(1952-55)
Harrigan & Son (Desilu/ABC) (1960-61) Legal Comedy series starring Pat O'Brien & Roger Perry
R. J. Reynolds
The Jimmy Durante Show (NBC)(1954-56)
Rheingold (Brewery, Brooklyn, NY)
Saturday Evening Post (magazine)
Keep Posted (DuMont)(1951-52) Public Affairs
program
Best of The Post
(Syndicated)(1959-60) "Saturday Evening Post" stories
Schaefer (Beer)
Schaefer Century Theater (syndicated)(1952) Anthology series
Schlitz
(Brewery)
The Joseph Schlitz Brewing Company was an American brewery based in Milwaukee,
Wisconsin.
Its namesake beer, "Schlitz", was known as "The beer that made Milwaukee famous"
Schlitz
Playhouse of Stars (1951-59) Anthology Series- various hosts
International Silver Company
Silver Theater (CBS) (1949-50) Anthology Series host Conrad Nagel
Singer (Sewing Machines)
Standard Oil (New Jersey)
Play of the Week (PBS)(1959-61)
State Farm Insurance
The Jack Benny Program (CBS/NBC)(1950-65) starring Jack Benny (Sponsored between Oct1960-Sep1965)
RCA Victor (Recording Music)
The RCA Victor Show: The Ezio Pinza Show/ The Dennis Day Show (NBC)(1951-54)
Texaco (Oil)
The Texaco Star Theater: The Milton Berle Show (NBC)(1948-53) Comedy/Variety series
Donald O'Connor / Jimmy Durante (NBC Saturdays 9:30-10:00pm)(1954-55)
Time (Magazine)
March
of Time (1935-51) (Theatrical) Newsreel documentary series
March
of Time (1951-53) (Television) Newsreel documentary series
Crusade in Europe (March
of Time/ABC(1949) US Military Documentary series
Crusade in the Pacific (March
of Time)(1952) US Military Documentary series
Ballets de France (March
of Time)(1952) Documentary series
Toni & Arrid (Cosmetics)
Crime Photographer (CBS)(1951-52) starring Darren McGavin
U.S. Steel
U.S. Steel Hour (ABC 1953-55)(CBS 1955-63) Anthology Series
Westinghouse
Westinghouse Studio One
(CBS)(1948-58) 60 min "live" Monday Night Dramatic Anthology
Best of Broadway
(CBS)(1954-55)
Westinghouse Desilu
Playhouse (1958-60) Filmed Anthology series hosted by Desi Arnaz
Westinghouse
Playhouse: The Nanette Fabray Show (Revue/NBC)(Early 1961) Comedy series starring Nanette Fabray
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########### US TV Sponsors ############
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Let us now if you recall any Primetime Television Show Sponsors from
way back - and we'll add them to the list above.
Maybe you represent a Company who Sponsored Primetime Television - let us
know via
the Guestbook below or e-mail -
ctva@hotmail.co.uk
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